Business Development Resources

EPA Marketing Resources

Just building to the ENERGY STAR standard and telling your customers that your homes are labeled aren't enough. You have to show them the value that you are building into your homes. Here are some ideas from ENERGY STAR to help you market your homes more effectively.

Builder Recruitment Brochure
EPA offers raters a homebuilder brochure that explains the benefits to builders of participating in the ENERGY STAR program. Titled "Join the ENERGY STAR Partnership," this brochure provides a business-oriented message about the financial and environmental benefits of becoming a partner and building ENERGY STAR qualified homes.

Consumer Fact Sheet
A ENERGY STAR consumer brochure is available at no cost for your use in promoting ENERGY STAR qualified new homes to prospective homebuyers. This colorful tri-fold brochure provides a consumer-oriented message about the energy saving features and other benefits of ENERGY STAR qualified new homes.

Fact Sheets on Features of ENERGY STAR Homes
Use these Builder Guides for builders to better understand the value that ENERGY STAR qualified homes brings to the builder and the builder's customers. Guides include:

  • Air Sealing
  • Properly Installed Insulation
  • Qualified Windows
  • Mechanical Ventilation
  • Qualified Heating Equipment
  • Qualified Cooling Equipment
  • High Efficiency Water Heaters
  • Efficient Duct Systems
  • Qualified Lighting
  • Advanced Lighting Package
  • Qualified Appliances
  • Independent Inspections and Testing
  • Green Begins with ENERGY STAR Blue

ENERGY STAR for Homes Sales Toolkit
ENERGY STAR for Homes has developed a new tool to assist ENERGY STAR builder partners in their marketing and sales efforts. The ENERGY STAR for Homes Sales Toolkit can help you to create marketing and sales flyers, a customized sales guidance document for your sales staff, and benefits labels that highlight your homes' ENERGY STAR features.

ENERGY STAR Plaques and Other Marketing Material
A listing of companies that produce ENERGY STAR brass plaques and other promotional items.

EPA ENERGY STAR Advertising Partnership Program
EPA's Advertising Partnership is an opportunity for a group of local partners to work together to increase consumer demand for ENERGY STAR qualified new homes. The Advertising Partnership will provide a sustained presence for ENERGY STAR in the local market and help build consumer awareness of ENERGY STAR qualified new homes. In markets where partners cooperatively place advertising for an 8- to 13-week period in a major local newspaper (or make an equivalent investment in other types of advertising) to promote ENERGY STAR qualified new homes, EPA will match it with a separate equivalent print ad run in the major local paper.

Downloadable ENERGY STAR Logos
Provides opportunities for ENERGY STAR partners to download ENERGY STAR logo